La Fashion Bubble

LFB: –understanding the social and cultural stakes of fashion–

During men’s Paris Fashion Week SS26 women stole the show

This week was Paris Fashion Week. Ironically, the events I attended did not feature men collections but rather women attire. I was not surprised as since I started to attend fashion week, back in 2019, venues have inverted, blended or blurred gender collections, which broadens the scope of the designs on display.

Sportsmax launching party

I was really honoured to attend the event of the high-end Italian brand. I was greeted by a flashy yellow bracelet, some gin tonic and music by a woman DJ. The collections on display were very interesting: showcasing the relationship between fashion and art, sculptural bags particularly got my attention. Black and white neutrals flirted with des vêtements bijoux, blue tinted Dior sunglasses, 2.0 Louboutin shoes.

Watch me try out the star item of the collection:

Splash Trade Show

As some of you read in my previous articles, Splash is a swimming suit and accessories trade show. The items on display are mainly designed for women which is pretty funny since its men’s Paris Fashion Week. I spoke with several brands from all over the world: Brazil, Australia, London. It felt I was on my way to a Coachella festival: colourful prints, cowboy hats and last but not least, creative stickers.

I met the designer of the brand Barrière, Alexa and she explained to me that she fostered aesthetic wellness stickers in order to respond to the needs of our bodies while staying in style. Vitamin D boost? Skin repair? The brand’s got you covered. Just pick your favourite pattern among constellations, fruits, hearts filled with love. Patch your favourite sticker and you’re good to go.


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Chloé Prat

Chloé Prat is a 27 year-old author and journalist born in Paris. She graduated in journalism, fashion, literature and communication at La Sorbonne, Smith College, Lyon 2 University and ESCP business school. She hosted a fashion radio show in the United States, scripted several podcasts dedicated to fashion and culture and wrote many articles for Mondadori. Today she owns her own fashion magazine, La Fashion Bubble focusing on fashion and culture.


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My podcast on fashion and art

One of my articles for Mondadori

https://www.elleadore.com/culture/van-cleef-arpels-quand-la-joaillerie-rencontre-lart-45922
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https://substack.com/@lafashionbubble

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